Succeed with Site Statistics

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Ever wonder who’s looking at your site, how they got there and which pages are viewed the most? With site statistics, available in the standard and professional packages, you’ll get answers to all these questions. Our detailed reports allow you to monitor how visitors are interacting with your website. Check out all of the components of site stats below and find out what they mean to you.

Standard Site Statistics include:

Page Views
Page views are the number of times your web pages have been viewed. If you have five pages on your website, this number adds up how many times each of those five pages were looked at by visitors. Page views can help you identify what your customers care about most.

Visitors
The ‘Visitors’ feature tracks the number of visitors that come to your website. If a person views multiple pages of your website, he or she will only count as one visitor. We provide a bar graph so you can see how your visitor activity fluctuates from day to day or month to month. You will be able to discern what days customers are most likely to visit and send promotional emails or postcards to entice customers to make a purchase.

Location
You can see where your visitors are located with the location stats. They could be anywhere, from your hometown to across the world – that’s the power of the Internet. Use the location information to see your site’s popularity in specific areas as this insight can help you focus your advertising budget on these regions.

Search Engine
We’ll show you if major search engines like Google®, Yahoo®, BingTM and Ask.com® are sending customers to your website. Identifying these search engines indicates where your website is being indexed and it can also help you see the search engines your visitors prefer. To make sure your business appears in all of the major search engines, consider creating an local search profile.

Referring Traffic
Any website that links to your website is called referring traffic. Knowing what sites drive traffic to your website will allow you to find out more about your customers’ online activity, which can help you customize your site to fit their interests and needs. It’s a good idea to post your website on other sites such as your area’s chamber of commerce, blogs that apply to your business or review sites to create more referring traffic. You can also spot users that click to your site from your email marketing campaigns or local search profile with our click source feature.

Advanced Site Activity Reports
Advanced site activity reports include everything provided in standard site stats, plus:

Feature Usage
This stat shows you what features your visitors use most. Knowing the usage rates will help you understand what features will work best on other pages of your website.

Visit Length
Distinguish what pages people view each visit and how much time they spend there. This will help you identify and improve the pages your visitors care about most.

Hourly Updates
See what time of day customers are most likely to buy and if traffic increases around the time email marketing campaigns are sent. Instead of getting daily updates provided in the standard site stats, you’ll be able to view site activity down to the hour.

Custom Reports
You can select a date range to track your site activity at any period of time, for all of your reports.

Email Reports
Send reports manually or set up recurring daily, weekly, monthly or quarterly reports to easily share your site's success with a partner, boss, friend or investor.

Wrap Up
It’s amazing how easy it is to get to know your site visitors. Check your stats on a regular basis and make sure you use the information to better your website and strengthen your connection with customers. If you currently have the starter package and would like to get your website stats, upgrade now.